Dear Shareholders

Cooks Coffee Company Share Purchase Plan

On behalf of the Directors of Cooks Coffee Company Limited (Cooks), we are pleased to offer you an opportunity to participate in a Share Purchase Plan (SPP) at an issue price of NZ$ 0.20 per share.

The purpose of the Offer is to raise funds (after issue costs) for: 

• investing into improvements in existing Cooks’ digital programs including, APP development, click and collect, and delivery and loyalty programs;
• expanding the Esquires international business in the Middle East and Europe, in particular based on the successful operating model in the UK and Ireland;
• driving growth plans through the establishment of a fund to allow acquisitions of existing successful independent cafés to be rebranded and sold to franchisees after rebranding; and
• repaying some expensive second tier debt.

Eligible shareholders are entitled to apply for up to NZ$50,000 of new shares under the SPP Offer. Eligible shareholders have until 5:00pm (New Zealand time) on 22 March 2024 to apply here.

Before making your investment decision, I encourage you to read the offer document and recent information released by Cooks to NZX available at www.nzx.com under the ticker code “CCC”, such as the preliminary half year results released in December 2023, the annual report released in June 2023, and the AGM presentation released in September 2023.

If you are in doubt as to what you should do, you should consult your financial or professional adviser or a NZX Broker.

Yours sincerely,

Keith Jackson
Executive Chairman
Cooks Coffee Company Limited